Most trends aren't worth your client's time.
Windward watches each client's market, rejects almost everything, and gives your team the few moves worth making this week — with the window you have to make them in.
Free for one client workspace. No card, no call.
91 Searches for "refill station near me" up 240% over eight weeks, still accelerating
sustained · no ranking page exists for this yet
84 Competitor published six pages about a supermarket partnership
spike · matches your cost-per-use positioning
34 Short-form cleaning videos resurging, high view velocity
rejected · clashes with your rule against lifestyle content
28 Household cost-cutting news cycle intensifying
rejected · your "cost per clean" campaign already owns this
6 Searches for "protein coffee" up 310%
rejected · no connection to this brand
Finding trends was never the hard part
Your team can already see what's rising. Half a dozen tools will tell them. What nobody can tell them is whether any of it applies to this particular client, and whether there's still time.
So it gets done by hand, from memory, on a Monday, across eleven accounts. The good judgement lives in one or two people's heads and doesn't scale past their working hours.
| Done by hand today | Where it breaks |
|---|---|
| Scanning the category | Thorough for the accounts someone likes, thin for the rest |
| Judging relevance | Depends who's looking, and how much time they have |
| Judging timing | Almost never done — trends get chased weeks after the window closed |
| Reviewing what worked | Skipped, so the same mistakes repeat across accounts |
One loop, running per client
Five stages. The third is the one that matters, and it's the reason this isn't another dashboard.
Watch
Search demand, competitor pages and ads, category movement. Collected on a schedule, normalised, mostly thrown away.
Learn the brand
Positioning, buyers, tone rules, live campaigns, what worked before. One model per client, not one per agency.
Judge fit and timing
Does this matter for this brand, why, and how long is the window. Cites the part of the brand profile it used.
Draft something
An angle and a first draft, so the suggestion arrives as work started rather than work assigned.
Record the outcome
Used, changed, or ignored — and what happened. This feeds stage 2 and makes next month sharper.
Stage 5 is the part most tools skip. Without it a trend tool gets noisier over time instead of better.
Made for agencies, not for analysts
Enterprise listening platforms are built for someone whose job is to produce a report. Yours is built for someone with eleven accounts and a Tuesday deadline.
A workspace per client
Separate brand model, separate history, separate permissions. Nothing bleeds between accounts, and adding a client takes minutes.
White-label by default
Reports go out under your name, not ours. No badge, no footer, no explaining to a client why a third party is in the deck.
Five items, not five hundred
A capped weekly list per client. If nothing crossed the threshold, it says so instead of padding the report.
What it doesn't do
You evaluate software for a living, so here's the list before you have to ask. If one of these is the thing you needed, we'd rather you found out now.
The method page goes further and names what we currently get wrong.
- No social listening across every platform. Search demand, competitor movement, and category signals — sources we can hold to a standard.
- No short-form audio or video trend tracking. That data isn't obtainable at scale by legitimate means, and we won't pretend otherwise.
- No claim that a suggestion caused a result. We record what you did and what followed. Correlation, labelled as correlation.
- No finished assets. You get an angle and a draft. Your writers are better than ours.
- No replacement for a strategist. It compresses the scanning, not the thinking.
Try it on one client, free
Connect one property, get next Monday's list, and judge it against what your team already knew. That's the only test that matters.
No card. One workspace stays free permanently.