Your team already does this, by hand, badly
Not because they're careless. Because scanning eleven markets properly every week isn't a thing a person can do, so it gets done well for the accounts with the loudest clients.
Same retainer, fewer hours
The work Windward compresses is real billable time: category scanning, competitor checking, working out what's worth proposing, and assembling the monthly report. Most of it is done by people whose time is worth more than the task.
It doesn't reduce what you charge. It changes what those hours are spent on, and it makes the thin accounts as well-served as the loud ones.
It also helps you win work
Turning up to a pitch with a specific read on the prospect's market — what's moving, what their competitors just launched, what nobody has covered yet — is a different conversation from turning up with credentials.
| Where the hours go now | After |
|---|---|
| Weekly market scan | Arrives Monday, capped at five items per client |
| Competitor checking | Continuous, with the change highlighted rather than the page |
| Deciding what to propose | Pre-argued with a rationale your AM can accept or reject |
| Monthly report assembly | Drafted from what actually happened, under your brand |
| Reviewing what worked | Recorded as you go, instead of not at all |
It fits the rhythm you already have
The list arrives
Up to five items per client, in Slack or email. Each with a reason, a window, and a draft.
Your AM triages
Used, changed, or ignored. Takes a couple of minutes and is the only input the system needs.
Urgent interrupts
A short-window signal doesn't wait for Monday. Those are rare by design.
The report writes itself
Assembled from the same record your team was already keeping by triaging.
The fair questions
Isn't this automating what we charge clients for?
Partly, yes. It automates the scanning, not the judgement or the relationship. Agencies using it haven't lowered retainers — they've moved those hours to work clients notice, and taken on more accounts per strategist. If your retainer is priced purely on hours of manual monitoring, this product is a threat to that model and you should know that before buying.
We already pay for a listening platform.
Then keep it. Those tools are good at breadth of monitoring and weak at telling you which of it matters for one specific brand this week. Windward is narrow on sources and deep on judgement. If your team already reads the listening dashboard every week and knows what to do with it, you don't need us.
How do we know the suggestions are any good?
Run it on one client for a month, free, and compare its list against what your strategist already knew. If it only tells you things you'd spotted, it's not worth paying for and we'd rather you found that out on the free plan.
Where does our client data go?
Read access to the client property you connect, plus the brand profile you write. Nothing is shared between workspaces. Cross-agency aggregate learning doesn't happen without explicit opt-in, and there's a data processing agreement available on the Studio plan.
We'd rather talk to someone first.
Reasonable. We're in early access and talking to agencies is most of what we do right now. Expect a conversation about your accounts and your week, not a demo script.
Try it on your thinnest account
Not your best client — the one nobody has time for. That's where the difference shows up first.
No card. One workspace stays free permanently.